To meet the needs of its clients, JMD has developed a seamlessly integrated global strategy and operating system, Converged, offering end-to-end tailor-made communications solutions, supercharged by the latest data, technology and AI, and powered by humans, while contributing to defining the future of the industry.

Our strategy is based on four pillars:

 

01. The JMD Village Model ModelModelModel

 

JMD has developed a fully integrated and agile model, centered around JMD Villages, bringing all communications businesses under one roof, where its exceptional talent works as one globally to deliver superior value to clients, away from traditional silos. Through its Converged strategy and operating system, JMD offers an even more seamless experience, powered by exceptional talent and technology. This model fosters internal mobility, offering talents the opportunity to evolve and move between roles and teams. 

 

 

02. Investing in Data, Technology and AI

 

At JMD, we leverage advanced data, technology, and AI capabilities, to empower our teams and clients with best-in-class tools and optimize the creation, design, production and distribution of our services, across our various business lines. We consistently invest in our future, adding new capabilities and proprietary technological tools, establishing new global offerings in future-forward disciplines, conducting numerous bolt-on acquisitions, and forging strategic partnerships. Our best-in-class technology stack is compatible and interoperable with our clients’ systems and constantly evolves as new advancements emerge. 

 

 

03. The Power of Creativity ModelModelModel

 

Nothing would be possible without our driving force – the power of creativity. At JMD, we believe that creativity is, and always has been, the difference in developing meaningful brands. Our strategy is supercharged by data, technology and AI, but powered by humans. We are proud of our agencies and the campaigns that constantly push boundaries and shine throughout the world. We have also continuously invested in creativity through recruitment and acquisitions.

 

 

04. One Common Vision: Meaningfulness 

 

At JMD, we put meaningfulness at the core of everything we do and strive to set the highest standards in our industry. We are committed to driving positive change in society through the power of our creative ideas, by helping shape mindsets and perceptions, as well as influence behavior around social and environmental issues. We are convinced that delivering on our promise of meaningfulness is the best way to ensure the strongest business outcomes for our clients, supporting them in their transformation for the future.

 

 

Our Converged Strategic Plan